Sell eBooks | How Much Do I Charge For An eBook?

When we are selling ebooks, we have the freedom of price testing to find out the perfect price of the ebook we are selling. Imagine price testing with a traditional book! You’d have to print more versions of the book every time you changed the price–not convenient. eBooks are easy to price test with, and therefore find the best price for the highest sales for us.

The market knows the perfect price for an e-book. The perfect price is naturally the one that allows you to get the largest sales revenue. You must test your market at different prices: something that’s very easy to do on the internet. There is a sweet spot for pricing and it is up to you to find it. There is a price where you get the maximum sales possible for the amount of people coming to your site.

If you have a busy site, test new prices for a twenty-four hour period. If you have a new site, test your price for several days, enough time to get a few hundred clicks to your site so you can compare your clicks and sales for the given period.

Make sure you compare similar time periods. For instance, if you make more sales mid-week, in order to test a price correctly, you must test on the same days of the week. If you are testing for a day, choose similar hours of the day to start and stop your test.

Some people suggest starting with a high price and incrementing it lower during a price test. You will then be able to compare numbers for a variety of prices. This will take longer to test, but it will give you a good idea of the perfect price.

Here are some examples of some price tests: one e-book about working at home entitled Paycheck in 30 Minutes sold just as many copies at $19.95 as at $11. So the author chose $19.95 as the final price for that book.

The e-book entitled Improve Your Credit Score In 24 Hours sells much better at $12.95 than at $19.95. However, coupling a companion e-book called “16 Credit Dispute Letters” allows the buyer to buy both for $19.95. Sixty percent of the buyers do this. The author sells more than double the books at the low price, so the lowest price has the highest revenue.

Pricing can be tricky. You have to do a bit of market research to find the right price, but it is always worth the effort.

Write eBooks | How Many Pages Should An eBook Be?

In contrast to traditionally published books where the number of book pages is usually high, in the ebook world ,ebooks can be anywhere from 10 pages to  250 pages or more.

The eBook market is more forgiving in that customers will buy your books as long as it has value.

For example, an ebook “How to Get Your eBook on Amazon” sold for $15 USD, and was 13 pages.

The ebook “Improve Your Credit Score In 24 Hours, is 35 pages. This book has sold 70,000 copies.

An ebook  about writing a publicity “pitch letter” written by Don Crowther is 13 pages.

So if the information in the book is valuable, length is not an issue. Though the longer the book, as long as the information is juicy, the more you can charge.

Some e-books, with specialized information, like a list of publicity agents around the country, are over $200 dollars.

Good luck finding a topic you know your customers will like. When it comes to ebooks, it is the quality, not quantity of pages, that matters.

Write eBooks | What’s the Best Topic for eBooks?

Ready to make your next ebook a bestseller? Having a hit ebook means, among other things, having a hit topic.

How do you know you have a hit topic for your ebook? Look for an ebook topic that has more than 50K searches on Google each month.

For example, the term “loan modification” has 550,000 searches a month online on Google alone! A topic with this many searches has a lot of people interested and can generate alot of sales.

By contrast, a topic like “flower garlands,” a head decoration created for weddings, has 150 searches a month on Google.

How do you find out how many searches your topic is getting? Google “Google Keyword Tool.” This tool will show you how many Google Searches your topic is getting. Here are some sample search terms–the terms with more than 50K local searches (searches in your country), make a good ebook topic.

	Search Terms on Google		Global Searches	Local Searches
	autism		4,090,000	2,240,000
	loan modification		301,000	246,000
	get a grant		135,000	90,500
	flower garlands		14,800	5,400

Have fun with the Google Keyword Tool. It’s addicting! Especially when you know you’re on the way to writing a best-selling ebook.